Senior Director, SEO

Job ID
# of Openings


The Director of Technical SEO defines SEO web product requirements and sets priorities for our development team, in order to drive relevant and valuable organic traffic to our portfolio of web properties. This position reports to the VP of Marketing.  This role requires a highly technical and analytical SEO expert that can scale execution across several sites.


  • Devise and execute technical strategies to increase organic search visibility of industry-leading senior housing web properties
  • Craft thorough, accurate product requirements to guide web development of new site features and enhancements to existing features
  • Leverage Data across Google Analytics, Search Console, and third party tools to help develop content marketing strategies to improve brand and site authority and to drive an increase in quality traffic
  • Devise and oversee technical aspects of SEO tests across all web properties to drive decisions
  • Constantly monitor SEO health, algorithm changes and traffic trends to report on ROI of SEO initiatives and overall progress
  • Work cross functionally with other team members including creative design, software development, SEO operations and conversion rate optimization to prioritize initiatives to maximize positive SEO results
  • Organize and prioritize SEO team tasks and efforts
  • Perform competitor analysis to identify weaknesses and opportunities and develop initiatives to improve market share and position


  • Bachelor’s degree in a relevant field (e.g. Business/Marketing/Advertising, Information Management, etc.) and a minimum of 10 years relevant combination of experience and education.
  • Experience leading large scale SEO strategies focused on the technical aspect of SEO, including directing the work of engineers (bonus points for writing code yourself)
  • Experience with Agile methodologies and tools like JIRA a plus
  • Data-driven, with the ability to ruthlessly prioritize SEO needs based on business goals
  • Proven track-record of increasing traffic and ranking within major search engines
  • Experience mentoring SEO professionals, leading teams, and reporting to management on results
  • Ability to meet multiple concurrent priorities and commitments with attention to detail
  • Excellent written and verbal communication skills
  • Strong collaborator with ability to work with others on the team and beyond the team
  • Insatiable curiosity, desire to learn, and passion for continuous improvement


Education Requirements

  • Bachelor’s degree required, Master’s degree preferred



The position is a salaried position.


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